Apple TV 2.0
The Apple TV 2.0 update also known as 'Take 2' was released yesterday to many eager owners of the device.
Navigation is fast and easy. You start from a broad category like TV Shows and drill down by genres, TV network, or searching. Apple definitely understands what it takes to organize content.
The update brings with it the ability to rent movies directly from iTunes without requiring the use of a computer. Movie rental prices vary based on their age and video quality. Library titles (older movies) are $2.99 for standard definition and $3.99 for high definition. New releases (30 days after DVD release) are $3.99 for standard definition and $4.99 for high definition. These prices are decent but not as reasonable as the $1.00 Redbox new release rentals available down the street. The argument for the higher iTunes cost could be the bandwidth needed for Apple to transmit the video, though I'll bet it costs Redbox a decent amount for their rental machines and staff to distribute the discs at in each location. Apple TV wins the connivence game but misses on cost. The end result will likely be a mixed rental strategy based on selection, connivence, and access to less expensive options.
Apple TV makes a lot of free Internet content available from your television without the need for a computer. YouTube videos, podcasts, photos from Flickr or .Mac Web Galleries. YouTube is watchable for a short time, though would benefit greatly if Google increased the allowed video quality. The new podcast streaming feature is great.
One of the most desirable features of the Apple TV in our house is the ability to watch high quality movie trailers on demand. This is a great way to find new must see movies. Unfortunately, you can only watch trailers for current theatrical releases like 'Rambo' and movies that are available through iTunes like 'The Simpsons'. All other trailers can be viewed from the Apple Trailers page. It would be nice to see the functionality of the trailer site included on the Apple TV.
This is one area where it would be hard to complain. The upgrade cost for this fancy new software release is... FREE!
Now is the right time to purchase an Apple TV if you haven't already. The Apple TV is available starting at $229 from the Apple Store.
I agree that the upgrade and movie rental adds convenience and and has a nicer interface. It isn’t as cheap as Red Box and the like, but Apple’s pricing is pretty on par with most of the Movie rental stores near me as well as my cable providers pay per view. So I’m happy with it.